Hello
My name is Greg Brown, I’m a copy-led Creative Director.
With over a decade of experience at the forefront of the creative industry, Greg is a seasoned creative leader who has shaped compelling narratives for some of the world’s most renowned brands. From crafting award-winning campaigns to leading high-performing teams, his work spans industries such as telecoms, FMCG, automotive, finance, events, hospitality, and luxury real estate, among others.
Greg has held senior creative roles at global agencies including Impact BBDO, MullenLowe, and Havas Middle East, where he spearheaded 360° advertising campaigns for clients like Etisalat, Adidas, Toyota, Warner Bros, and Majid Al Futtaim. Now at the helm of Concrete Creative, Greg leads a team of dynamic thinkers and makers, pushing the boundaries of creativity for high-profile clients across industries and collaborating with agencies like Saatchi & Saatchi, Serviceplan Group & BBDO.
A multiple award-winning creative, Greg’s accolades include wins at Cresta, New York Festivals, Caples, AdStars, Dubai Lynx, The Webbys and others. His ability to blend conceptual excellence with sharp execution has earned him recognition by The One Show as a top-ranked creative in the MENA region as well as a UAE Creative Golden Visa. In addition, Greg has also been featured in FastCompany and named in Campaign Magazine’s "Creative Faces to Watch", cementing his reputation as a rising talent in modern advertising, marketing and the creative industries.
Based in the UAE | Available for global collaborations
Check out some of my work
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Recent Awards:
Cresta Awards - 1x Gold, 2x Silver, 3x Bronze
New York Festivals - 1x Gold 1x Silver,
Caples Awards - 1x Gold, 2x Silver, 1x Bronze
AdStars - 1x Silver, 1x Bronze, 1x Crystal
Dubai Lynx - x2 Bronze
Loeries - x1 Bronze
Gerety Awards - x1 Bronze
1x Webby Award - Best Viral PR Campaign
X4 Shorty Awards - Data Visualization, Government & Politics, Real-time Response, Poverty & Hunger
1x Shorty For Good - Best in Emergency Relief
The One Show - 8 Merits
Ranked in Top 5 MENA Copywriters by The One Show
UAE Creative Golden Visa Holder
Recent Work
Creative Writing - Brand Manifestos
There are places in this world that seem to transcend time.
Places for those who travel, not to escape life,
but for life not to escape them.
Places to revel in the days of old,
painted with the echo of a thousand lifetimes;
where new tales lay in wait to take flight.
Timeless, as the cornerstones of our existence,
these are the places we call our own.
Let your soul be captivated by the possibilities of tomorrow
as your discerning mind travels east, in every direction.
For we are all travellers here,
and our lives are the tales of the journeys we make.
With grace and generosity, we embrace the new,
to unearth the most coveted treasure of all – tales yet to be told
Shaza Hotels
For Every Tale to Come
Brand Manifesto - Shaza Hotels
In this world, there’s excitement to be found;
those who dare to seek it,
find themselves is ours.
A place where life knows no bounds,
Amidst the ebb and flow of sprawling splendour.
A place to rediscover your zest for life;
ripened with every flavour of adventure.
In every corner, an experience to unfold,
in every experience, revelry to behold.
We invite you to dream a little bigger,
Stay a little longer,
Dig a little deeper,
Drift a little further,
And see the world in a different light;
Because here, there’s always more to the story.
Straylight Yas
A Family Beach Resort
Brand Manifesto - Straylight Yas
Brand Manifesto - Nurai Island
Our stories define us.
Set in a world reserved for the privileged few,
a rare hideaway for the gilded wanderers;
a closely guarded secret by those in the know.
In this sanctuary of sand and sky,
we are the masters of curation, artisans of luxury
and a flowing source of inspiration,
for some of life’s most meaningful moments.
Guided by the embrace of the natural world,
we cultivate experiences that awaken the soul and feed the mind,
woven together by a sense of untethered freedom.
We are the custodians of novelty,
guardians of the moonlight,
and the deep exhale at the start of each day,
that brings life into focus.
Come be a part of our story.
Nurai Island
A World Apart.
BOUTIQUE GROUP
BOUTIQUE GROUP
Print Ads
My Career at a Glance
Years in Action
11
Client Experience
Warner Bros, Infiniti, Ferrero Group, Majid Al Futtaim, Jebel Ali Resorts, Etisalat, Addidas, Durex, Barakat, Virgin Mobile, McDonalds, First Abu Dhabi Bank, PIF, CEER, L’Oreal, DEWA, COYA, Unilever, Fair & Lovely, American Express, Renault, Ford, Rani Float, Barbican, Tic Tacs, Jumeirah Hotels & Resords, Aldar, Enoc, Lincoln, MG, JA Hotels & Resorts, DTCM, Toyota, NEOM.
Award Count
38